when you wake up in the morning and want to wash your face, well, you are connected to pipes, pipe networks; and then when you get your phone to check your email; voila! you are connected to email networks, well not finished yet; you called a cab using uber or whatsoever to get to work and now you are connected to road networks; well you get off the cab and then you went to the office which by the way is a network by itself. are you getting it or am i writing too much? you can think about a dollar note; how it circulates in the city; it is networks baby! it is networks!
so when this is the case; you can easily say that there is no public relations anymore it is network relations. you start to realize that you are a little node within your own network and your influence is measured by not only the number of nodes you are connected but the magnitude of influence they have. if you can manage or let me put it this way if you can really understand which nodes help you better in spreading your messages as fast as possible in networks of your interest; then you would choose to use them wouldn’t you? well it would make your life easier, get the job done faster and your messages to be heard as clear as possible. who wouldn’t want that?
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